10 Script Writing Tips That Will Double Your Retention

Retention is the holy grail of content creation. It doesn't matter how many people click if they don't stay to watch. Here are 10 proven techniques to keep viewers glued to your content.

1. Start with a Pattern Interrupt

The first 3 seconds are everything. Open with something unexpected—a bold statement, a visual surprise, or a question that demands an answer.

2. Promise Value Early

Within the first 30 seconds, tell viewers exactly what they'll learn or experience. Make the payoff clear.

3. Use the "Open Loop" Technique

Introduce ideas or questions early that you'll answer later. This creates psychological tension that keeps viewers watching.

4. Vary Your Pacing

Monotony kills retention. Alternate between high-energy and contemplative moments.

5. Add Visual B-Roll at Key Points

When attention might wane, introduce visual variety to re-engage viewers.

These are just the first five tips. Join FameOrbit to get our complete Scripting OS with AI-powered retention optimization.